My local supermarket has been promoting its "Lower Price Project" for some months now. It's Orwellian, though. They're calling it "a complete resetting of [their] prices" through "comprehensive price reduction," but now a pound (half-kilo) box of pasta is $1.65. Insane.
Never mind that a lot of the brands have been hit with the grocery shrink ray, and the pound boxes have become 14.5-ounce, 13.5-ounce, 13.25-ounce or even 12-ounce boxes.
They've reduced the frequency of the deep-discount sales, too, when you could get five or six boxes for $5.00. When they have discount sales now, it's four boxes for $5.00. But as far as I'm concerned, $1.25 for a pound of pasta is still unreasonable, and even more so if the deal is for the smaller weight boxes.
My supermarket also upscaled a little bit recently, updating the look of its stores and discontinuing some cheaper items. Like family-size loaves of 100% whole-wheat bread. Here's the deal. The family loaf and the regular loaf cost the same, and they're the same weight, 24 ounces. But the family loaf has more slices, so it makes more sandwiches (and shaves a few extra calories, too).
The dollar store at Suburban Station carries full pound boxes of pasta, and I pass through that station frequently enough that it wouldn't be inconvenient for me to stop there from time to time.
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I am becoming so disappointed with the Lower Price Project. The regular shelf prices are so ridiculous, like a 10 packet of Nestles Instant Chocolate drink mix. Regular price $2.99, bonus club price $1. Who would actually pay more than $1 anyway, since this is the everyday price at the dollar store? And pls beware that the new 5 percent certificate promotion has restructions. If you are currenly shopping at one of the A&P/Waldbaum's/SF locations closing, NONE of your purchases at those stores will count toward the qualifying $300 cumulative purchase totals.
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